Andrei Tomeci

Chief Design & Experience Officer

Product Design · Creative Direction · Digital Experience · Visual Systems

Andrei Tomeci coordinates BSA's design and digital experience direction, and has been involved from the very beginning in building the visual identity of the firm and of the products developed around it. He works at the intersection of design, technology and strategy, turning complex processes and information into clear, easy-to-use digital products and experiences.

His role covers product design, UX/UI, creative direction and the development of visual systems for BSA's internal platforms and technology products. He works directly with the legal and technical teams to define how users interact with the products, from information architecture and user flows to their visual identity and communication.

Originally trained as an architect at the University of Manchester, Andrei went on to develop his practice in digital design and visual research. He is Creative Director at Pentest-Tools.com and founder of Andrei Tomeci Studio, where he develops digital products for companies and cultural projects. His multidisciplinary perspective helps build BSA products that combine functionality, clarity and a coherent visual identity.

Expertise and role

Defining the design direction and visual identity of BSA's products and platforms.
Product design and UX/UI for applications, internal tools and digital products.
Building and developing visual systems and design systems.
Designing the user experience and the interaction flows of BSA's platforms.
Creative direction for digital materials, communication and special initiatives.
Working with legal and technical teams to turn complex processes into intuitive experiences.
Contributing to the development and positioning of the technology products in the BSA ecosystem.